What do you do with your unwanted iPhone? We tried out the "collection and trade-in" service at Apple Shinsaibashi

Trade-ins, recycling, and even repairs. Be kind to the earth!

The venue for this event was "Apple Shinsaibashi." Apple has set a goal of making all of its products carbon neutral by 2030, and this event was held to coincide with Earth Day on Tuesday, April 22, 2025. The event encourages people to "organize and dispose of unwanted Apple devices and accessories in an earth-friendly way."

The event started with an explanation from the staff. Apple's "Apple Trade In Program" allows for the recycling of over 20 types of electronic devices. The company also actively encourages trade-ins of Apple products.

The staff explained that roughly half of all smartphones remain in storage, and called for environmentally friendly behavior through trade-ins, recycling, and repairs.

Quickly check for devices you no longer need

The event also included a demonstration of the trade-in and recycling procedures. Apple inspects devices brought in and determines whether they should be reused or recycled. For example, iPhones are disassembled and materials such as aluminum are reused.

This is where a robot called "Daisy" comes in. It is so highly capable that it can disassemble 200 iPhones in an hour and recover reusable parts. At the event, a video was shown of Daisy disassembling an iPhone.

By the way, the currently available "MacBook Air M4" is made from a whopping 55% recycled materials!

Next, the trade-in process was demonstrated. For example, when trading in an iPhone, a staff member will scan it to check for cracks or scratches on the display, the condition of the back, etc. After that, the device will be connected to Wi-Fi to check its operation, and the trade-in value will be calculated in about 5 minutes.

If you are happy with the amount, you can use it to charge an Apple gift card or as a discount when purchasing an Apple product. In addition, whether you recycle or trade in your device, the data will be initialized in front of you, so you can rest assured.

In addition, for iPhone 12 series and later, repairs can also be made for cracked backs. There are 84 authorized service providers in Japan, and Apple-certified experts are performing repairs using only genuine parts.

There are many ways to enjoy "Apple Intelligence"

At the end of the event, "Today at Apple" was held, where attendees could experience Apple Intelligence, an AI developed by Apple.

This time, the short 15-minute version introduced three features: "Create Jen text," "Remove unwanted objects from photos with Clean Up," and "Find the perfect words with the writing tool."

In "Create Jen Moji", you can create "Jen Moji" from words or photos. Just select one person from your photo folder and a caricature-style character will be generated, making messaging even more fun!

The next session, "Clean up and remove unwanted objects from photos," showed how to remove people and background objects with a single touch. A function was also introduced that automatically pixelates a person's face when you touch it with your finger. Of course, it's easy to undo the process.

The last step is "Find the perfect words with the writing tool." Simply select "Professional" to transform sentences with inconsistent endings into polished sentences!

In addition, if you specify "in Hiroshima dialect," the text will be converted into Hiroshima dialect, so while there are fun elements, you can also experience the latest technology.

By the way, for a deeper understanding of "Today at Apple" from "Apple Intelligence," the one-hour session is recommended.

And one thing the staff member told me that "most people don't know" about "Today at Apple" group sessions. If you book a group session with three or more people (up to a maximum of 15 people), you can have a staff member with specialized knowledge all to yourself. If you check the box for "I need to be contacted by Apple" when booking, they will customize the content for you through a preliminary interview!

The "Apple Trade In" program is not only for the benefit of users, but also for the environment. This applies to not only smartphones that are lying around in the back of your desk, but also cords and adapters. This service has many benefits, including tidying up your room and being kind to the environment. There's no reason not to use it!

＼from Writer／
If you know that you can trade in or collect your unused devices, you can be sure to live a waste-free life that is kind to the earth! If you have a device that you no longer use, try it now. And the one-hour session of "Today at Apple" on "Apple Intelligence" is recommended. If you want to master "Apple Intelligence" using the latest technology, be sure to join!

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※This article was originally written in Japanese and translated using an automatic translation tool. It may contain expressions that are different from the meaning of the original text. Please enjoy the article with this in mind.
本記事は元々日本語で執筆され、自動翻訳ツール（Google翻訳）を使用して翻訳されています。正確な翻訳を心がけていますが、原文の意味と異なる表現が含まれる可能性があります。ご了承ください。

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